Branding has become an important aspect of any business. From small-scale shops to MNCs, everybody wants to make their brands known and recognised by the customers. Businesses go the extra length to make sure they are visible everywhere. So, it is not surprising that now, apart from cartons and stickers with company names and logos, they are also demanding packing tapes with the same and also QR codes.
Sivakasi’s name is synonymous with the firecracker industry. Apart from firecracker manufacturing, the company also produces other items like cardboard boxes, sticker printing and packing tapes. Regarding packing tapes, they produce not just ordinary and transparent tape, but also brown tape. What makes them stand out is that they manufacture tapes with the names and logos of the companies printed on them to attract business.
Currently, Sivakasi is also manufacturing tapes with barcodes that can quickly be scanned from the tape. A staff from Sivakasi’s Peacock Tapes, Satya spoke about these barcode tapes. He said that nowadays many businesses prefer this kind of tape with their company’s name printed on it and barcode. The barcode is scanned with the help of a mobile phone and as soon as you scan it, it will display the Instagram page, website and even the YouTube channel.
When these tapes are used to pack a cardboard box and send them to customers, they will instantly be met with tapes, which need to be cut. Their brief engagement with the tape will result in them reading the company’s name and logo and the unique QR code printed on it. It will stand out for them and pique their curiosity. As soon as they scan the code, they will be able to check out the company’s social media and share it with their friends and family. It will help in developing a positive impression of the company.
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