TVS Motor and BMW Motorrad Celebrate 10-years of Partnership

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posted on 8 months ago — updated on 1 second ago

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To mark the special occasion, the leading TVS Motor announced that it will roll out 150,000 units of BMW Motorrad’s 310cc series of motorcycles globally.

The top two-wheeler manufacturing companies TVS Motor Company and BMW Motorrad recently celebrated a 10-year-long partnership. As per the details shared by the company through an official press release, it has been informed that ever since the strategic alliance took place in the auto industry, both companies have achieved remarkable milestones together, and set new standards for the industry by producing feature-loaded motorcycles for the customers on a global scale.

TVS to Create 150,000 Units of BMW Motorrad’s 310cc

To mark the special occasion, the leading TVS Motor announced that it will roll out 150,000 units of BMW Motorrad’s 310cc series of motorcycles. The company also confirmed that those units will be developed in the company’s Hosur facility under the supervision of the company’s director and CEO KN Radhakrishnan and Head of BMW Motorrad Dr. Markus Schramm.

Here’s What TVS CEO Says About Partnership

Commenting about the same, Radhakrishnan said “Our decade-long partnership with BMW Motorrad is based on shared values of innovation, quality, customer delight and engineering prowess. Aligning with our EV-led global vision for growth, we are proud to extend this partnership with cutting-edge technologies and sustainable mobility solutions.”

In addition, he said “Through our collaborative efforts we’ve achieved five extraordinary products in the 310cc series, including the recent TVS Apache RTR 310. These products are now embraced by enthusiasts in over 100 markets globally. Taking our relationship to the next level.”

Here’s How Head of BMW Motorrad Reacted

Schramm also reacted to the 10-year-long partnership and said “The 10th anniversary is an impressive proof of the success and strength of the collaboration between BMW Motorrad and TVS Motor Company. What began ten years ago has developed into an extraordinary success story. Our strong synergies have led to the development of impressive offerings in the Sub-500cc segment. Since the launch, BMW G 310 R and BMW G 310 GS single-cylinder models continue to enjoy unrivaled popularity and have become a key pillar of BMW Motorrad’s worldwide success.”