Samsung is preparing to launch its next flagship range– Galaxy S24 series and interestingly, the brand has teased a new feature called Galaxy AI. Samsung officially posted a short teaser video with the title “Galaxy AI is coming” showcasing a kind of Samsung’s history of innovation in Galaxy smartphones. And that’s about it. Apart from the title, the video has no mention about what AI features we can expect on the upcoming Galaxy S24 series.
Talking about generative AI, News18 had earlier reported that Samsung is ‘closely working’ with Microsoft and Google. In an interview with News18 back in March 2023, Dr. TM Roh President & Head of Mobile eXperience Business, Samsung Electronics had said, “Samsung has already incorporated on-device AI technologies to camera, performance management and more. Also, we are actively collaborating with Microsoft, Google and other newly emerging partners to develop generative AI technologies. Going forward AI technology will play an important role to advance the smartphone industry.”
“Due to ChatGPT, the general interest in AI among people has increased. We have been offering AI-based features in Samsung phones for a long time now and we are already using our AI resources to strengthen WiFi and 5G connectivity in smartphones,” he added.
The new “Galaxy AI” teaser simply reminds us that last year Samsung was quite vocal about the fact that it wants ChatGPT-like generative AI features in its flagship Galaxy range of smartphones. Now, it remains to be seen what exactly Samsung offers with the upcoming S24 series.
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