Ford India has announced revised pricing for its compact sedan Ford Figo and Aspire hatchback as both these models get a price cut of Rs 50,000 and Rs 91,000 respectively.
Under the new pricing, Ford Aspire’s Titanium (+) variant will be available at Rs 6,80,150 for the petrol variant and Rs 7,89,850 for the diesel variant. The Figo’s top-end variants will now cost Rs 6,28,700 for the Petrol variant and Rs 7,17,750 for the diesel trim (all prices ex-showroom, Delhi).
“With the realignment of prices, Figo and Aspire are even more compelling for customers. The realignment also enhances the accessibility of these outstanding products, which offer segment-first safety features and class-leading technologies,” said Anurag Mehrotra, executive director, Marketing, Sales and Service, Ford India.
The decision comes at a time when auto manufacturers are increasing the prices of their models and could help the American automaker ramp up their sales figure.
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