As the beauty industry evolves, one of the most transformative shifts is the growing emphasis on simplicity, sustainability, and minimalism. In a world that’s constantly on the go, modern consumers are looking for products that offer versatility, ethical integrity, and style. Multi-use makeup is leading this change, allowing individuals to streamline their beauty routines without sacrificing creativity or environmental responsibility.
For brands like Blur India, founded by Riya Pant, the philosophy of vegan, cruelty-free, and multi-functional beauty products lies at the heart of everything they create. “What makes multi-use products so special is that they simplify your beauty routine without compromising on creativity,” says Pant. “It’s about making the most out of what you have and feeling great while doing it.” This idea perfectly resonates with the rising trend of minimal makeup routines, where a single product can serve multiple purposes, reducing the need for excessive consumption while still allowing for diverse beauty looks.
For Blur India, it’s about offering makeup that is kind to the skin, animals, and the planet. “Ethical beauty is not just a movement; it’s a responsibility we take seriously,” emphasizes Pant.
On a broader scale, this trend towards ethical beauty aligns with a larger movement that encompasses not only veganism but also sustainability and mindful consumerism. This is where brands like Kaamna, led by Mangalam Lalpuria, are making waves. As Lalpuria notes, “In today’s age, people are not just buying products; they are more informed and educated about their purchases and want to invest in a lifestyle that aligns with their values and beliefs. The growing demand for vegan and sustainable products reflects this consumer mindset change.”
Styling Tips for a Minimal Makeup Routine
– Lipstick for the Whole Face: A creamy lipstick can do wonders beyond just your lips. Use it as a blush for a flushed look, apply it on your eyelids for a soft wash of color, and, of course, wear it on your lips to create a cohesive, monochromatic appearance.
– Gloss for Extra Finish: Clear or lightly tinted glosses aren’t just for lips. You can tap a small amount on your cheekbones for a dewy highlight or use it on your eyelids to achieve a subtle, wet-look sheen.
– Lipliner + Kajal Duo: Achieve a bold, defined look by using your lipliner as kajal. A darker lipliner can define both your eyes and lips for a striking contrast. Softer tones can double as a subtle eyeshadow for a natural, everyday look.
– Bullet Lipsticks for Versatility: Creme-based lipsticks are another fantastic all-rounder. They can be used as a cream blush or even a soft contour while giving a satin finish to your lips, tying the whole look together.
Mindful Choices and Sustainability in Beauty
For Lalpuria, sustainability is about more than just the products we use—it’s about adopting a mindful approach to consumption. “Being sustainable is about making mindful choices,” she says. “It’s as simple as asking yourself, ‘Do I need this?’ before making any purchase or understanding what impact a product would have on the environment once not in use.”
Sustainability extends beyond the label of “vegan.” It’s about aligning with brands that promote fair wages, support local artisans, and have environmentally friendly production processes. For consumers today, this shift in mindset is creating space for brands that are not only producing vegan and cruelty-free products but also making a broader commitment to ethical, sustainable practices.
Blur India and Kaamna are part of a growing group of homegrown Indian brands that are leading this change, reflecting the growing consciousness in the beauty industry and its consumers. As Lalpuria notes, “As an Indian, it is very exciting to see India at the forefront of this shift in consumer consciousness and its homegrown brands being the torchbearers of it.”
Through a thoughtful blend of multi-use beauty products and a commitment to sustainability, these brands are showing that beauty can be effortless, ethical, and empowering. Whether simplifying your beauty routine or making more mindful, planet-friendly choices, the future of beauty is one where versatility and responsibility go hand in hand.
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