New Delhi: The makers of Angry Birds are launching a cartoon series this weekend, expanding further beyond its highly addictive games in a bid to expand entertainment and merchandising.
Rovio, the company behind the popular mobile app game Angry Birds, said the cartoons will feature adventures of birds that appear in its games.
Angry Birds Toons can be downloaded through on-demand services, and will also air on television channels such as FOX8 in Australia, ANTV in Indonesia, Cartoon Network in India, and MTV3 Juniori and MTV3 in Finland, it said.
On the weekend of March 16-17th, Angry Birds fans can watch the latest adventures of the birds and pigs through a dedicated channel available in Rovio games, as well as on select video-on-demand channel providers, Smart TVs and connected devices. Additionally, the Angry Birds Toons series will also air on select TV networks around the world.
Angry Birds Toons will feature 52 episodes, with a new episode released each week, starting March 16th on TV broadcast and March 17th in all Angry Birds apps and on video-on-demand platforms.
To watch the series through Rovio's Angry Birds Toons channel, fans simply download the latest update to any Angry Birds game, which will unlock the new channel button in the game homescreen on March 17th.
Rovio has expanded into merchandising and licensing in the past few years and its colorful, round bird characters are sold as stuffed animals and appear on everything from T-shirts to soda cans.
It announced in December that it hired Hollywood executive David Maisel as executive producer of a 3D animated film planned for release in 2016.
(With inputs from Reuters)
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