New Delhi: After the success of Ramdev's Patanjali and Ravi Shankar's Sri Sri Products, another Ayurveda brand — Kamdhenu — is in the works, with a USP of making only cow-based products.
"Cow is the divine goddess of plenty. Our products are based on its milk, urine and dung," said Rajendra Prasad, director of Mathura-based Deen Dayal Dham.
Inspired by RSS ideologue Deen Dayal Upadhyay, the organisation's products are currently available in various offices affiliated to the Sangh Parivar, said Prasad. Cow urine is one of the main and common ingredients in most products, he added.
"We are using cow milk, and we also use cow urine to make medicines for curing cancer and infections. We will start work on cow urine medicines meant for improving the farm produce for which experiments are already being carried out," said Prasad.
As of now, our laboratory makes medicines from cow urine procured from our own gaushala. "We make three kinds of medicines from cow urine — Tulsi ark (Rs 60 for 500 ml), Herbal ark (Rs 70 500 ml) and Ganvati tablet," he said.
Deen Dayal Dham is going to start Kisan Gai Palan project to commercialise the use of cow. "A cow gives five liters of urine each day, we will be procuring it from the farmers and pay them in return so that they do not feel the burden of cows that stop giving milk. The farmers should feel that cow is useful commercially also," he added.
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