Juice, often overlooked, holds significant importance in a balanced diet. Rich in essential nutrients and hydration, juices offer a convenient way to consume vital vitamins and minerals. Incorporating a variety of juices into one’s daily routine can contribute to overall health and well-being, making it a valuable dietary component.
With the increasing health consciousness in India, juice shops now offer not just fruit and vegetable juices but also protein shakes, ensuring substantial profits once the business is operational. Fitness enthusiasts play a vital role in sustaining the juice business, making it a good time to start a juice corner. By introducing protein shakes, you can broaden your target market further.
Starting a juice corner typically requires an investment of Rs 5-7 lakh for purchasing essential shop items.
A juice business can flourish year-round with a medium-sized shop in the market, essential fruits and equipment. After obtaining permission from the municipal corporation’s food authority, you can launch your shop.
To initiate a juice corner, you’ll need to either rent a shop in the market or utilise an existing one if available, which would be ideal. Then, equip the shop with essential machines like stainless steel fruit mixers, fruit mixing machines, fruit cutting machines and a refrigerator. As for raw materials, stock up on fruits, vegetables, sugar, syrup, milk, ice cream, water and protein. The number of employees you hire will vary based on your shop’s size and the volume of business; typically, starting with 2-3 people should suffice.
Indeed, targeting a broad audience is crucial, but it’s also essential to focus on specific demographics. Offering special deals or promotions for gym-goers, runners, or fitness enthusiasts can attract more customers. Locating your shop near a fitness centre can boost visibility and attract clientele who prioritise health and fitness, maximising the benefits for your business.
The profit margin will fluctuate depending on your sales performance. Typically, you can expect a net profit of 50-70 per cent on each glass of juice sold. For instance, if you make sales totalling Rs 10,000 on a certain day, your net profit could be around Rs 5,000 and potentially more, depending on various factors.
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