New Delhi: ICICI Bank has launched a ‘Go Green' initiative across the group to move processes and customers to cost–efficient, automated channels and build awareness about the environment.
The initiative is part of the bank’s corporate social responsibility (CSR). Apart from encouraging paperless transactions, the bank’s ‘Instabanking’ facility, gives customers the convenience of banking anytime and from anywhere through Internet banking, mobile banking, i-Mobile and IVR banking. This helps cut down the carbon footprint of the customers by eliminating the need for physical statements or travel to branches.
It is also encouraging customers to use more environment-friendly vehicles by offering a 50 per cent waiver on processing fee on car models which use alternative modes of energy.
The vehicles identified include LPG models of Maruti800, Omni and Versa, Hyundai's Santro Eco, Honda's Civic Hybrid, Reva electric cars, and the CNG versions of Tata Indica and Mahindra Logan. ICICI Home Finance is trying to woo consumers by with reduced processing fees on purchasing homes in ‘Leadership in Energy and Environmental Design’ (LEED) certified buildings.
The bank has also conducted green-themed events to spread awareness about the environment. During Diwali, the bank presented money-plants to customers. Recently, it also partnered the Green -themed CNBC- Overdrive Auto Awards this year.
Apart from reaching out to national and international NGOs, the bank is also educating employees about the consumption of energy and paper. It also organised a contest inviting ideas from employees for conservation of energy and other natural resources in daily life.
The banking major is also encouraging the use of CFL bulbs and carpool and public transportation. It is also utiliszing online "Webinars" for shorter meetings that involve people who might otherwise have to travel a long distance.
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