The leading two-wheeler maker Yamaha has recently completed 69 years of operation globally, along with its subseries. To mark the day, the company is all set to organise a nationwide ride with its Blue Streak community on July 7, 2024.
It has been informed by the brand that the initiative has been taken to support the unprivileged children, who are studying under an NGO called Smile Foundation in 12 cities. The riders will support these students, providing them with necessary school items such as notebooks, pens, pencils and other study-related materials.
Sole Purpose of Community Ride
The riders will also take exclusive seasons, educating the students about the motorcycling culture, road safety, traffic rules and the importance of wearing helmets and respecting pedestrian rules among other important information.
Here’s What Top Official Says
Speaking on the achievement, the company’s Chairman Eishin Chihana said, “The completion of 69 years of Yamaha is indeed a significant milestone for a company that has stayed at the forefront to bring out the joy of pure motorcycling for more than 6 decades now. During this spectacular journey, Yamaha has earned the trust and admiration of millions, which forms the cornerstone of our continuous growth and innovation.”
In his official statement, he said, “As we look back on our journey with pride, we also look forward with renewed commitment in line with the theme for this year, to deliver unmatched customer experience, at the back of inventive products that are performance packed, raising adrenaline levels. Our commitment goes beyond just meeting expectations; it’s about creating experiences that resonate deeply with our customers.”
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