MacDonald’s Singapore New Campaign Is Making People ‘Scream’ For Free Ice Creams

‘I Scream, You Scream, We All Scream for Ice Cream’, ever heard this popular jingle? The song which was first published in 1927 is now being used as a marketing campaign by McDonald’s Singapore. This popular fast-food chain is now offering free ice creams to the people, but with a twist. The ice cream lovers have to scream from the top of their lungs to get Hershey’s free ice cream. The video of this funny activity is now going viral. Netizens appreciate this unique marketing by McDonald’s. While few praised the marketing skills of the company, others condemned it by saying that it might cause disruption and potentially attract unwanted attention.

McDonald’s Singapore started a marketing campaign, where people have to scream as loudly as they can to get Hershey’s chocolate ice cream. A board was set up in front of a McDonald’s outlet with a huge vanilla ice cream. To get a chocolate ice cream, McDonald’s tasked the passerby to scream loud enough so that the vanilla ice cream on the board turns into Hershey’s chocolate ice cream virtually. “Having a vanilla day? SCREAM FOR CHOCOLATE,” written on the board. Many people were spotted waiting in lines to try their luck at getting the free ice cream. Few attempts have gone viral now. The video was uploaded by Massimo on the social media platform X (formerly called Twitter). In the video, a few Asians and Western people were seen screaming at the board.

The instinct to do anything to get the products for free often makes people do crazy activities. McDonald’s has formed this campaign on this basic concept. “If a person gets even a small thing for free, he becomes ready to do anything. He is even ready to become mad,” commented one of the users.

Another said that it’s ok to scream the heart out of the ice cream. One of the users who presented their views on this marketing campaign said that it might backfire.