Over 419,893 Indians made their first-ever online donations this year, and most of them donated Rs 500, said Ketto in its latest report released on World Kindness Day. The crowdfunding platform also revealed that the biggest donation this year was Rs. 25,00,000 from Mysore, Karnataka.
Ketto said it observed that most people donate on Fridays compared to other days of the week. A donor from Hyderabad made 941 Ketto donations in the last year.
Here are some insights from the report shared by Ketto:
The average donation on Ketto is Rs. 1120. Also, Mumbai took the lead in supporting animal welfare causes, followed by Thiruvananthapuram, demonstrating their dedication to creating a positive impact. In comparison to this, Delhiites preferred to support food-related causes over education.
The most popular donation modes are UPI, wallet, card, and bank transfer. Also, Ketto donors made over 1.3 million donations this year. They also received tips from 190,187 donors this year affirming their dedication to creating positive change.
The crowdfunding platform also witnessed the highest number of donations on the sixth of every month.
At 11:33 PM on February 06, 2023, Ketto received the highest number of donations in a single minute. It was also observed that donors are most likely to give between 10 and 11 PM.
Ketto said online donors saved Rs 51,829,651 in taxes thanks to the power of 80G tax exemptions under the IT Act.
Ketto’s fast-growing fundraising categories included the donations for soldiers, which increased by 2675% this year. Donations for senior citizens increased by 484.06%, ensuring our elderly are living their golden years in dignity.
Contributions towards food and hunger also rose this year by 381.14%. Moreover, donations to widow empowerment increased by 100%.
Top states
These were the top ten states that donated the most across the country – Maharashtra, Karnataka, Delhi, Tamil Nadu, Kerala, Telangana, Uttar Pradesh, Andhra Pradesh, West Bengal, and Gujarat.
Varun Sheth, co-founder & CEO, Ketto, said, “In 2023, we saw something truly amazing – our community came together to support each other. It’s just incredible to see how even the smallest acts of kindness can be powerful and make a big difference. We’ve shown the world that kindness has no limits, and by working together, we can create a much better world for everyone.”
Kunal Kapoor, co-founder, Ketto, added, “Kindness is a universal language that bridges cultures and connects people. Being compassionate isn’t a tough choice so why not indulge in the practice of giving? It’s inspiring to see how people have begun to contribute to causes and make a difference. This is only the beginning of a brighter future, which leads us to believe that kindness knows no bounds!”
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