Mumbai: There was lots of Bollywood tamasha on the first day of the Lakme Fashion Week in Mumbai and one wonders if this is all that is there to this event?
On the very first day of Lakme Fashion Week on Tuesday, the show disintegrated into filmy overdose, with little attention to clothes. Here's what one got for critical analysis of fashion.
"The clothes are very feminine. There is a flow to it and they very wearable," actress Preity Zinta said.
"The clothes were fun and very ‘with it’. They were also very fashionable," filmmaker Karan Johar said.
For all the backslapping, here's what one of the biggest buyers at the fashion week had to say about Indian designers.
"It just can’t be a one-man show but it seems that there is a lot of one-man show here," says Albert Morris, a buyer from Browns.
But do the designers care about international buyers?
"I am not looking at international buyers at this point of time because I am really tied up with lots of work," designer Manish Malhotra said.
Lakme knows it cannot match the heavyweight lineup of the Wills Lifestyle India Fashion Week that begins on April 5 in Delhi and Bollywood is a sure shot way of catching peoples’ eye.
But, while it's a great idea to let young designers participate for just Rs 10,000, too much filmy glamour does only a disservice.
Such futile hype is what keeps the fashion industry at a measly $2 billion in a $15 billon textile market.
The big show on Wednesday is of designer Wendell Rodricks, a man known for understated elegance. Perhaps, the show will look better and take a better shape.
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