CHENNAI: Hamleys, the London-based toy retailer at Express Avenue, is Willy Wonka’s Chocolate Factory of toys and dolls. As kids entered the colourful store on Saturday, they pushed aside a stream of oversized soap bubbles that welcomed them to get a better look at the large impending present that stood at the entrance of the store. Since they were not allowed to open the multicoloured box just yet, they ran in different directions, mostly to the candy corner. And when the big moment arrived and they were given the go ahead to unwrap the gigantic present, they scampered and even fought each other to tear away the gift wrap. One would think kids would have no incentive to open a present that didn’t belong to them, but these kids proved otherwise and had Steffi Love, the dress-up doll, beaming from inside the box in no time. The life-size doll, dressed in candy pink and accessoried to match, was unveiled to mark the launch of the Steffi Love doll collection here in the city for the first time. And as if the large doll wasn’t enough to give the excited kids an adrenaline rush, a model dressed as Steffi Love, dressed in the exact same clothes as the doll, pranced around handing out chocolate bars. Some of the kids stubbornly stayed put near the huge doll, trying to whine their way into getting their own Steffi Love, but parents hurriedly got a picture of their children next to the doll, as they grabbed them and hurried out of the store, trying to escape the purchase. Of course, some of the more persistent kids had their way and went back home happy. Available in 35 themes, Steffi Love by the toy brand Simba is from Germany. Steffi is known for her love of shoes and comes with a variety of clothes, accessories including shoes that she can be changed into.
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