BANGALORE: Sresta Natural Bio-products recently announced ‘Freedom from Pesticides’ — a month-long campaign initiating the fight against pesticide-ridden food.The campaign aims at creating awareness about the ill effects of pesticide-contaminated food and promoting organic food as the best alternative for being healthy.The campaign brings a unique offering — consumers can bring in any conventional food products which are grown with pesticides and in exchange will be given tasty 24 Letter Mantra food products free of cost. There is also a special invitation pack available at attractive prices enabling consumers to experience the organic phenomenon.An ongoing cookery competition encouraging customer to send in recipes using the organic products will take place throughout the duration of the campaign.The best 10 recipes will be compiled into a book and launched at the closure of the campaign on August 15.“The Freedom from Pesticides initiative is a step towards enhancing the quality of lives of customers, people and farmers through a unique model where we are actively involved at each stage,” said Raj Shekar Reddy, managing director, Sresta.“There are many grave issues in the food space we turn a blind eye to like pesticide residue, adulteration, genetic modification and unhealthy storage practices.Through this campaign, we hope to spread awareness about healthy food,” said N Balasubramanian, CEO, Sresta. Call: 9342583323.
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