Even as the Indian real estate sector is witnessing fast growth with the prices in key cities surging as high as 140 per cent within 5 years, it is also becoming more inclusive. More women are now stepping into leadership roles, reshaping the industry’s dynamics. In an interview with news18.com, Gulshan Group Director Yukti Nagpal shares a unique perspective on women’s role in the real estate sector.
Over the years, we’ve seen a significant rise in women playing influential roles in real estate. How do you see women contributing to shaping the future of this sector?
Absolutely, the real estate sector has undergone a significant shift. Historically male-dominated, more women are now stepping into leadership roles, reshaping the industry’s dynamics. Women bring a unique perspective — whether through attention to detail, empathy, or a deep understanding of what truly makes a house feel like home. We naturally build stronger client relationships because we listen, empathise, and recognize that real estate isn’t just about bricks and mortar; it’s about creating spaces people can genuinely live in and connect with. This approach is transforming the industry, particularly in luxury and sustainable development.
You mention luxury and sustainability. How do you think these two aspects merge, especially when driven by women leaders?
For a long time, luxury in real estate was synonymous with extravagance — large spaces and lavish interiors. However, the definition has evolved, especially with more women in leadership. We now see luxury as not just about opulence but about longevity, quality of life, and harmony with the environment. This is where sustainability plays a key role. For example, our project, Gulshan Dynasty, earned IGBC Platinum Green certification, which I believe exemplifies sustainable luxury. Women leaders, with their innate empathy and long-term vision, naturally align with this approach — creating high-end spaces that are not only beautiful but also environmentally responsible.
The real estate market is also seeing an increasing number of women investors. What’s driving this trend, especially in the luxury segment?
It’s an exciting time for women in real estate, both as leaders and investors. We’re seeing a growing number of financially independent women choosing real estate as their primary investment. According to a recent Consumer Sentiment Survey, an impressive 78% of women homebuyers prefer to purchase homes for end-use, while 22% buy solely for investment. In the second half of 2021, this end-use vs. investment ratio was 74:26. I believe this shift is partly driven by women’s increasing financial confidence and the desire to invest in something tangible and lasting — something that provides both security and status. For women, especially those balancing home and career, luxury living is about comfort, convenience, and sustainability, all wrapped in one.
In terms of property preferences, what changes are you seeing among women buyers?
Women buyers are increasingly seeking larger homes, and it’s no longer just about purchasing a house—it’s about investing in a lifestyle. Today, women are prioritising quality living spaces that can accommodate growing families, work-from-home setups, and areas for relaxation. They view homes as long-term investments, not only for themselves but for future generations as well.
How are you addressing this growing demand for sustainable and luxury living?
Our vision Gulshan Group has always been to blend luxury with sustainability. It’s a thoughtfully designed space that combines high-end living with eco-friendly features. We’ve incorporated ample open spaces, rainwater harvesting, solar energy, and a focus on greenery, all while maintaining an exclusive living experience. This approach especially resonates with women buyers, who seek homes that reflect their values—whether it’s sustainability, comfort, or quality. The same holds true for our plotted development project in Moradabad.
Initiatives like NAREDCO MAHI are aimed at increasing gender diversity in real estate. How important are such initiatives in promoting women’s roles in the industry?
Initiatives like NAREDCO MAHI are crucial for advancing women into leadership positions in real estate. These programs not only promote gender diversity at management levels but also address key issues such as gender pay parity and expanding opportunities for women in real estate construction, a field still largely male-dominated. I’ve witnessed firsthand how the inclusion of women can transform an organization’s culture. We bring fresh perspectives, foster collaboration, and help create more inclusive spaces, both in business and in the communities we build. It’s not just about participation—it’s about making a lasting impact on the industry.
As someone leading a major real estate firm, what advice would you give to women aspiring to enter the industry, especially in leadership roles?
My advice is to embrace your unique strengths. Don’t try to conform to traditional leadership moulds. Women naturally balance empathy with strategy, which is a powerful combination in real estate. This industry needs more women—not just for diversity, but because we truly bring fresh perspectives. Be confident in your decisions, trust your instincts, and don’t be afraid to push boundaries—whether in design, sustainability, or leadership. The future of real estate lies in creating spaces that reflect the values of a modern, diverse society, and women are perfectly positioned to lead that change.
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