Mercedes-Benz India registered its best-ever third quarter sales which, as per the company, has been due to exceptionally high demand for the long wheelbase version of the E-Class sedan.
The 41% growth was achieved by selling 4698 units in the July-Sep 2017 period. This growth also marks the brand’s highest ever sales in the January-September period with 11869 units, up by 19.6% (January-September 2016: 9924 units).
Roland Folger, Managing Director & CEO, Mercedes-Benz India commented, “We firmly continue with our leadership position in the Indian luxury car market by clocking our ‘best ever’ sales results. Growing by a record 41% percent in Q3, we are glad to better our Q2 performance and continue to receive customer preference. This growth story is a direct result of our strong customer-focused strategy, which has been bearing fruit. This performance gives us confidence that our strategy is in the right path and our patrons prefer our products and service. The unprecedented demand for the Long Wheelbase E-Class Sedan, in particular, has contributed immensely to our sales success. All our products across segments were highly appreciated by the customers resulting in a steady growth across the NGCs, sedans, SUVs and the AMG cars."
The Long Wheelbase E-Class Sedan continued its sales success across markets and continued to remain the single highest selling model for the brand in January-September 2017 period. The launch of the Long Wheelbase E 220 d proved to be strategic in enabling Mercedes-Benz to cater to the increasing demand of this segment benchmark luxury business sedan. Similarly, the C-Class and the S-Class continue to remain on top of customer preference.
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