The Kerala tourism department has embarked on an innovative initiative by taking “God’s Own Country” to foreign shores through bus branding. Double-decker buses in London have been adorned with stunning visuals of Kerala, showcasing scenes from its picturesque backwaters. This creative venture aims to boost state tourism, particularly as the summer holidays approach. A viral video capturing the double bus branding has garnered significant attention on social media platforms.
An Instagram user shared his excitement after spotting a vibrant London with advertisements that promote Kerala tourism. As the video plays, the user shows the complete look of the bus with scenes from the backwaters. With the logo of Kerala Tourism added to the bus, one can also see pictures of Alappuzha’s houseboat, snake boat races and the water bodies stuck all over it. A hashtag on one side of the bus reads, “#TravelForGood.”
Social media users also reacted to the video, sharing amazement. One of them wrote, “Wow, the whole of Alappuzha is in the vehicle,” while another one commented, “Alappuzha, Kuttanad supremacy everywhere.”
“People recognise India through Kerala, proud of it,” a comment read. A user praised the advertising tactics and wrote, “Brilliant placements, hats off to Kerala tourism marketing team.”
The video has collected over four million views. Kerala Tourism Minister P A Mohamed Riyas also shared a video of the bus branding from London and wrote, “Kerala tourism’s new campaign method. Our Alappuzha and house boat in London buses. New campaign ideas that can be implemented in foreign countries will be informed in the comment box.”
People praised the state tourism department’s effort towards promoting Kerala tourism on foreign soil. Notably, this is not the first time that such an initiative has been taken. Earlier in 2018, around five big London double-decker buses with visuals from Kerala were run across the city. The experiment was carried out with the iconic red buses, catching the attention of the commuters and the general public in London. Prior to that, the department successfully branded Kerala on taxis across London, Birmingham and Glasgow.
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