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Dassault Systèmes, the 3DEXPERIENCE Company, today announced that Ford Motor Company used Dassault Systèmes’ 3DEXCITE applications powered by the 3DEXPERIENCE platform to create a virtual reality experience that transports individuals to the top of the Empire State Building where they can build a Ford Mustang sports car.
The experience begins with donning the HTC Vive head mounted display (HMD). FordHub visitors are immediately enveloped in the digital scene that recaps the moment when Ford put the physical Mustang on the top of the Empire State Building. Next, they begin the ascent to the top where they are guided to reassemble a Mustang that has been dissected into three parts, as Ford did in 1964 in order to physically place the Mustang on the building. Visitors then have a 360-degree view of Manhattan — one that includes a fully assembled, bright yellow Mustang. Users can also “walk out" on a narrow plank that juts over the edge of the building.Also read: Yahoo to Merge With AOL to Form Oath After Verizon Takeover
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