New Delhi: India's top designers are set to present Indian textiles in the more global format at the finale of the forthcoming Amazon India Fashion Week-Autumn Winter 2016. Some of the names include Rahul Mishra and Samant Chauhan who are excited to weave together 'traditional craft and skill-sets' with modern interpretations for conventional designs.
The five-day fashion extravaganza will begin on March 16 at Jawaharlal Nehru Stadium here, and the grand finale of Amazon India Fashion Week, being held in association with Maybelline New York Autumn Winter 2016, has been curated with an endeavour to bring together top designers to showcase their modern styles and sensibilities of contemporary India.
With shades of indigo blues, earthy and white hues, the show will focus on the style using traditional method under three categories; Indian contemporary, fusion wear and western wear.
There will be indigo inspired fabrics block prints, weaves, embroideries and contemporary India inspired fabrics, read a statement.
Apart from Mishra and Chauhan, other names who will be part of the finale include Rajesh Pratap Singh, Anju Modi, Abraham and Thakore, Rohit Gandhi and Rahul Khanna, Amit Aggarwal, Pankaj and Nidhi and Aneeth Arora. They will all present five to six ensembles.
While Chauhan will challenge silk in its natural and raw form through the clothes,
Pratap Singh will experiment with natural Indigo dying in gold colour.
Mishra, who has made a name with his collections at the Paris Fashion Week, is also excited "to see a confluence of strong heritage, skill-sets and the modern techniques".
"A theme like this will not only give us various ways to showcase the crafts of India in an inspiring way but will also encourage our counterparts to adapt them," said Mishra, who will present Khadi with hen embroidery and organic threads.
The collection from the house of Abraham & Thakore is inspired by the peasant jackets of Rajasthan and Gujarat. The "Kedia" is re-imagined as contemporary jackets and tops in earthy hues that combines fine handloom mulmul with metallic highlights. To add to it, surfaces are intricately worked with applique and cut-worked.
And Arora shares that "it is the perfect time for Indian crafts, with a lot of international labels also working with traditional textiles and techniques of India. India modern is a perfect way of making the age old Indian tradition of handmade global."
For the finale, Pankaj and Nidhi are working with a select group of artisans and craftspeople of India to develop a line that is contemporary in its use of colour, deeply rich in texture and international in form and silhouette.
"We love the idea of India modern. In fact if someone were to ask us to summarise our design ethos, it would be proudly India and fiercely modern. The idea is not just show India to the world as much as to show how much of the world is about India at the moment," they jointly said in a statement.
Aggarwal, who is known for his extravagant red carpet gowns, said: "It is highly invigorating and challenging at the same time to be a part of this finale which pushes the beauty of Indian textiles and allows me to alter its language with the application of modern materials that the brand is known for."
Narendra Kumar, creative director fashion at Amazon.in, is looking forward to the show.
"Indian textiles are popular world over today and consumers want to wear them in modern cuts and silhouettes. It is this interest of fashion forward consumers in India that we would like to cater through 'India Modern' theme," Kumar said, adding that in line with the theme "we're also launching 'India Modern' store on Amazon.in that will bring fashion trends of the ramp to the doorsteps of our customers."
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