Sony World Photography Awards launch hunt to uncover India's best photographer
Sony World Photography Awards launch hunt to uncover India's best photographer
Entries are free via worldphoto website and photographers can enter any of ten categories.

New Delhi: The Sony World Photography Awards, one of the world's most prestigious photography competitions, together with Sony Asia Pacific, launches a competition to discover India's best photographer.

India National Award is open to photographers of all abilities from India. Entries are free via worldphoto website and photographers can enter any of ten categories. The judges will uncover and honour the best single image by a Indian national from across these categories.

This special award offers an amazing opportunity for budding photographers to have their work seen globally and be recognised alongside the world's leading photographers.

The winner of India National Award will be announced on March 18, 2015. The winning photographer will receive the latest photographic equipment from Sony while two further photographers will receive runners-up prizes. All three photographers will have their work displayed alongside professional photographers from around the globe as part of the 2015 Sony World Photography Awards Exhibition held in London from April 24 to May 10, 2015 and showcased online.

Each year the Sony World Photography Awards celebrates the very best international contemporary photography. The awards include: 15 Professional categories for serious photographers; 10 Open categories for enthusiasts; the Student Focus competition for higher education photography students aged 18-28 and a Youth Competition for photographers under 20.  

The winner of India National Award will be chosen from entries to the Open competition of the 2015 Sony Word Photography Awards taken by Indian nationals.

The Open competition includes ten categories:

Architecture

Arts & Culture

Enhanced

Low-light

Nature & Wildlife

Panoramic

People

Smile

Split second

Travel

The competition will close on January 5, 2015.  Entries will firstly be judged by WPO's pre-selection committee and a winner will be decided by a special judging panel including Astrid Merget, Creative Director of the World Photography Organisation.

Scott Gray, Managing Director of the World Photography Organisation said, "The Sony World Photography Awards are committed to engaging with and supporting talented photographers from around the globe. It is for this reason that we are thrilled to be able to work closely with Sony Asia Pacific to identify the local photographers that are producing great work and pushing their own creative boundaries, so that we can raise their profile across the globe and provide inspiration to other budding Indian photographers."

Masaaki Hori, Head of Digital Imaging Business, Sony India comments: "The National Awards are a great vehicle to recognise talent on a regional basis and it's extremely interesting to see the different styles emanating from India. We want to support these national talents and provide them with the best cameras and lenses so that they can focus on the creative subjects in front of them."

About World Photography Organisation (WPO)

WPO supports professional, amateur and young photographers, lending a global platform for the photographic industry to communicate, converge and showcase current trends across all genres of photography. Delivering various initiatives to this global community, these programmes involve the photographer in commercial, cultural and educational activities within the many industry sectors, whilst also creating events for the public to participate in. Currently included within the WPO portfolio are: the Sony World Photography Awards; the World Photography Student Focus Competition and Youth on Assignment. In addition the WPO have recently launched Photo Shanghai, Asia-Pacific's premiere international Art Fair focused on photography and The Magazine, a monthly online publication where photography is explored, debated and discussed. WPO also has a thriving online presence via its website, Twitter, Facebook and Instagram and engages its online audience via regular PhotoTALK discussions.

About Sony India Pvt. Ltd.

Sony India is one of the most recognized consumer electronics brand in the country, with a reputation for new age technology, digital concepts and excellent after sales service. In India, Sony has its footprint across all major towns and cities in the country through a distribution network comprising of over 20,000 dealers and distributors, more than 300 exclusive Sony outlets and 25 branch locations. Sony India also has a strong service presence across the country with 365 service outlets. Manned by customer friendly and informed sales persons, Sony's exclusive stores 'Sony Center' are fast becoming the most visible face of the company in India. A distinctive feature of Sony's service is its highly motivated and well-trained staff that provides the kind of attentive and sensitive service that is rare today.

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