Washington: Outraised by his Republican rival Mitt Romney for third consecutive month, the Obama campaign has sent a mass letter to its supporters seeking more donations from them.
The emailed letter also said the campaign would be in trouble, if they did not step up.
"We got beat, three months in a row. If we do not step it up, we are in trouble," the Obama campaign said, hours after latest figures revealed the Romney campaign raised $101.3 million in July as against Obama's $75 million.
Full with graphics and pictures, the Obama campaign said it needs to close the gap on fund raising with the Romney campaign.
However, the Obama re-election effort is still on its pace to beat its record-shattering 2008 fund raising effort, when it raised $750 million.
Since April 2011, Obama has raised $600 million, while the Romney is yet to touch the $300 million mark, Politico reported.
On Monday, Obama continued with his fund raising spree, by attending two fundraisers in Connecticut.
First he delivered remarks at a reception with 500 attendees followed by a dinner with 60 attendees at a private residence in Westport. Tickets for the dinner cost $35,800 per person and tickets for the reception start at $500 per person, a campaign official said.
Proceeds from both events will go to the Obama Victory Fund, a joint fundraising committee of Obama for America, the Democratic National Committee and several state Democratic parties.
The Obama Campaign spokeswoman, Jen Penski, told reporters travelling on Air Force One for an election event that they expected to be outspent by the Romney campaign.
"As we've long said, we expect to be out-raised. Our focus is on ensuring we have the resources, the tools, to create and build the biggest grassroots campaign in history, and that means putting staff on the ground, opening offices, being able to do what we know this campaign is going to be about, which is reaching voters in the key target states," Penski said.
According to her, 98 per cent of the donations were $250 or less.
"And the average donation was about $53. That's encouraging because it means people can give again who have been giving. It means we're bringing people into the process who may not have been a part of it before," she said.
"More than 200,000 people gave who had not given previously, including 2008. So those are people who are likely to give $5, $10, $20, maybe more, but also are likely to volunteer. They're likely to be part of a phone bank. And that's what our campaign is all about," she said.
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