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Mumbai: A leading wireless solutions provider, Mauj Telecom, on Thursday announced the launch of its mPremiere service which offers exclusive content of Karan Johar's eagerly awaited film Kabhie Alvida Naa Kehna (KANK) on cell phones.
Movie buffs can download KANK songs, ring tones and wallpapers on their handsets directly through mPremiere, which is available though all Indian cellular operators.
Movie-based games are also available and are compatible with all Nokia, Samsung, Motorola and Sony Ericsson handsets.
"Bollywood remains the most popular source of entertainment in India, and hence we are working with film production houses, music companies as well as cellular operators to bring more and more Bollywood content and new products on to mobile phones," said regional head (India & Far East), Mauj Telecom, Dippak Khurana.
"This tie-up with KANK is an apt vehicle to drive our objective. This initiative further proves that Mauj is at the forefront of producing quality wireless content and applications," he said.
Mauj Telecomm is part of the People Group that owns Internet brands such as Shaadi.com, Astrolife.com and Fropper.com.
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