New Delhi: While experts in England rage on about how Cristiano Ronaldo would eventually cost Real Madrid more than just the €94 million (₤80m) in transfer fees, over in Spain, the marketing gurus are busy calculating how much the Spanish superpowers will profit from his arrival, if he does agree to make the switch to the Santiago Bernabeu.
Financial newspaper Cinco Dias believes that the signing of CR7 will prove to be a "sound business operation", as the "combination of a great footballer and Real Madrid is highly profitable, as proven by the transfer of David Beckham, which increased the club's merchandising sales by 137%", the club official website elaborated.
"The system works," says marketing expert, Gerard Costa, who is certain that Los Blancos "would be wise to sign Ronaldo".
"The sum of the social impact Real Madrid have and the amount the one footballer generates make the signing very affordable. Despite the high transfer fee, the club would instantly have greater income from publicity, marketing and broadcasting rights," he explained further.
Just like during the previous Galacticos empire, the presence of other star players in the team, such as Raul and Iker Casillas, will also be equally important.
A Weber Shandwick Sportreport, which had recently claimed that Kaka alone is worth €70 million a year in revenue, has now revised their figures to include Ronaldo, and they believe the duo could generate as much as €124 million in merchandising and shirt sales, just under €40 million less than their combined transfer fee.
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