The Indian Super League is India's serious effort to not just revive the game in the country but also improve its level at grass root level.
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With an amalgamation of Bollywood, cricket, slick promotion and branding and big sponsors, the Indian Super League (ISL) will kick off at the Mecca of Indian football, the Salt Lake Stadium, here on Sunday, aiming to revolutionise football in the country.
But in a country ruled by cricket, ISL is set to test how much India loves the beautiful game.
The glitzy event has generated attention worldwide predominantly due to the presence of a host of Bollywood celebrities, current and former Indian cricketers and business houses who co-own various teams. Quite rightly, the ISL is widely touted as the next big thing to happen in Indian football in recent memory.
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