India is gearing up for the much-awaited Ganesha Chaturthi festival, which will be celebrated with fervour from September 19 to September 28. This auspicious occasion holds immense significance for Hindu devotees, who gather to worship Lord Ganesha, the elephant-headed deity. Beyond its spiritual import, Ganesha Chaturthi also stands as the most lucrative season for sculptors.
The hallmark of Ganesha Chaturthi is undoubtedly the intricately crafted idols of Lord Ganesha, which grace markets and stalls throughout the festival month. Skilled artisans and craftsmen, located primarily in the vicinity of Viluppuram district in Tamil Nadu, engage in the meticulous production of Ganesha idols, bringing to life this cherished tradition. These areas include Ayyankovilpattu, Raghavapet, Koliyanur, Panaiyapuram, Arasur, Sithalingamadam, Karadipakkam, Tindivanam, and Ongur.
As Ganesha Chaturthi approaches, the demand for these idols skyrockets, driving prices upwards. The market offers a diverse array of Ganesha statues, varying in size from 3 feet to 13 feet, catering to the preferences of devotees. Many individuals also place custom orders, requesting sculptors to tailor the idol’s dimensions to suit their specific requirements.
In Ayyankovilpattu, Viluppuram district, women have been actively engaged in crafting and painting clay Ganesha idols for a month leading up to the festival. A collaborative effort between men and women streamlines the production process. While men are tasked with creating larger idols, women focus on crafting smaller ones. Over four days, these meticulously crafted idols are painted and transported to retail outlets for eager buyers.
The spirit of Ganesha Chaturthi extends beyond traditional clay idols. In Ongole, located in the Prakasam district of Andhra Pradesh, innovative approaches have emerged. Ganpati idols adorned on horse-drawn carriages have been crafted, attracting Mandap Managers in droves. Notably, artisan Hema Ram of Ongole has already completed over 150 idols ranging from 3 feet to an impressive 12 feet in height. These majestic idols are strategically positioned on carriages to captivate prospective customers.
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