London: If Marco Materazzi was at the receiving end of this iconic head-butt during the Soccer World Cup final, he certainly has the last word at Nike.
The Nike spot, currently being shown in
Italy, shows Materazzi unfazed by all sorts of blows to his chest because of his secret weapon - in this case the new Nike vest.
Says Great Guns founder, Laura Gregory, "Nike has a history of humourous, smiling at their brands. It was a moment in history that they thought would be good to smile at."
It's the first of a three-spot campaign for Nike pro and should be releasing in the UK soon. Infact this was Materazzi's first film commercial.
Though there is no release date yet, the Materazzi commercial has already created quite a buzz.
It's been all over the European press, it's online, on chat shows and indeed much talked about in soccer clubs and even the French thought it was something to definitely smile about.
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