Maruti Suzuki's offering in the sedan segment Ciaz will now be sold through its premium chain of dealerships Nexa from April 1, 2017.
Launched in October 2014, Ciaz is one of the most successful models from Maruti Suzuki, having sold over 150,000 units since inception in a segment that's been growing 22% to nearly 60,000 units during April-February 2016-17.
Nexa, the premium retail channel from Maruti Suzuki, was launched in July 2015 and promises customers a premium retail experience. This was through enhanced showroom ambience, using technology and driven by relationship managers. Nexa is presently operating at over 250 outlets and has cumulatively sold over 200,000 cars.
Executive Director (Marketing and Sales) Maruti Suzuki India Limited R S Kalsi said: “Today, NEXA has established itself as a successful model with over 200,000 cars being delivered in less than two years of launch. Ciaz at NEXA gives us the confidence to do even better and strengthen the brand Maruti Suzuki. Through this move, we will be able to offer the Nexa experience to new customers. At the same time, Ciaz will help us achieve our sustained long-term goal of 20% sales through Nexa."Also Read: New Maruti Suzuki Ciaz Facelift to be Launched in April Under Nexa, Should Honda City Worry?
Besides Ciaz, Nexa features Ignis, Baleno, the recently launched Baleno RS and the S-Cross.
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