Air India has embarked on a transformative journey by extending multi-year agreements with Global Distribution Systems (GDS) partners, namely Amadeus, Sabre, and Travelport.
These groundbreaking partnerships are set to revolutionize the accessibility of Air India’s seat inventory and fares for travel agents, resellers, and corporations across the globe.
One of the most exciting aspects of these agreements is the incorporation of New Distribution Capability (NDC) products, designed to provide travelers with an unparalleled experience. These offerings include personalized pricing, attractive fare bundles, and a fresh array of ancillary services.
Notably, the partnership with Travelport has evolved to include the distribution and servicing of NDC content, enabling the upselling of Air India’s branded and ancillary products. Additionally, Air India’s collaborations with Amadeus and Sabre now encompass domestic content as well as NDC distribution and servicing.
This partnership is all set to redefine the landscape of travel. Local travel will become more accessible, and travelers can look forward to enriched content and enticing upsell options, enhancing their overall experience.
The integration of Air India’s NDC content into the Amadeus Travel Platform, slated for launch in 2024, is another exciting development. This integration will provide the travel community with a broader spectrum of choices, increased flexibility, and enhanced retailing options.
Nipun Aggarwal, Chief Commercial & Transformation Officer at Air India, expressed his excitement, stating, “India is one of the fastest-growing aviation markets globally, and at Air India, we’re committed to elevating the Air India experience for our passengers. Our partnership with Amadeus is a vital part of this journey, enabling us to showcase our products on a global scale and access new markets.”
Javier Laforgue, Executive Vice President of the Travel Unit & Managing Director for Asia Pacific at Amadeus, also shared his enthusiasm for this collaboration. He declared, “This is an exciting time for Air India, and we are delighted to be part of it. This strengthened partnership will allow us to distribute Air India’s offerings to the world’s largest community of travel sellers. It’s a significant milestone in our distribution strategy and retailing journey with the airline.”
Air India’s transformation journey has been nothing short of remarkable, with the Tata Group’s acquisition leading to the launch of Vihaan.AI, a historic program aimed at revamping operations, products, and services. The airline has placed substantial orders for new narrowbody and widebody aircraft, committed to overhauling its existing widebody fleet, and recently unveiled a brand new global identity.
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