New Delhi: CNN- IBN, India’s best English news channel is also the No 1 news channel in the genre ahead of Times Now and NDTV 24x7 on the second polling day of General Elections '09 (Source TAM). The second phase of polls was also the biggest phase of polling that saw about 19.5 crore voters exercise their franchise.
The second phase of polls witnessed Indians voting for 141 Parliamentary seats involving 13 States and 19.5 crore voters. 2,041 candidates were contesting this phase across 2,23,320 polling booths using 2,80,838 electronic voting machines.
This phase of polling also saw voting for 140 Assembly seats in Andhra Pradesh and 77 Assembly seats in Orissa.
The second phase is by far the largest phase of polling during the five phase polling schedule. CNN-IBN topped the ratings during this phase of polls reinforcing the choice of a billion Indians.
CNN-IBN is also the No 1 choice on the day amongst the affluent audience and in the six metros (Source: TAM).
A look at the market share also shows a skew in favor of CNN-IBN, with the market share of CNN-IBN showing a 6 per cent increase in the 17th week over the 16th week in 2009, while the market share of NDTV 24x7 shows a 3 per cent drop and a drop of 5 per cent in case of Times Now.
Editor-in-Chief - IBN18 Network, Rajdeep Sardesai, said, “Our programming has always looked at elections in a holistic manner and the coverage has always had a sense of immediacy. This ensures that maximum viewers tune into CNN-IBN for the latest news, best analysis and innovative programming also on key news days.”
Chief Marketing Officer - IBN18 Network and Chief Operating Officer - IBN18 Focus, Dilip Venkatraman, said, "CNN-IBN has always been a thought leader and a brand that has delivered news with an inclusive approach. Our leadership on a key news day only reinforces the faith that the audience has in us."
About Network 18
Network18 is one of India's leading full play media conglomerates with interests in television, print, Internet, filmed entertainment, mobile content and allied businesses.
Through its holding in Television Eighteen India Ltd (TV18), Network18 operates India’s leading business news television channels, CNBC-TV18 and CNBC Awaaz. It also runs one of India’s largest Internet players - Web18, as well as one of India’s leading real time financial information and news terminals - Newswire18.
TV18 has recently expanded into print with Infomedia18, a newly formed entity following the acquisition of Infomedia, India's leading player in the special interest publishing and printing operations space.
TV18 has also announced a collaboration with Forbes media for the launch of a business magazine in India.
Through its holding in ibn18 Broadcast Ltd (ibn18), Network18 operates in the general news and entertainment space with leading general news channels CNN-IBN and IBN7 and has launched IBN Lokmat, a Marathi news channel in partnership with the Lokmat group. ibn18 also operates a joint venture with Viacom, called Viacom18 which houses the MTV, VH1 and Nickelodeon channels in India - as also Studio18, the Group’s filmed entertainment operation and has launched ‘Colors’, a Hindi general entertainment channel.
Additionally, Network18 holds the Group’s online & on-air home shopping venture, Homeshop18 and its full spectrum events management venture, E18.
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