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Zeenat Aman, never one to hold back, blasted top brands on Instagram for offering her measly fees to endorse their products. She didn’t take names but was stunned that multi-million dollar companies thought they could get her on the cheap. Sharing photos from a recent shoot, she hinted at a major actress who got a huge pay for the same brand and had also reprised a role she had originally played. Reddit exploded with speculation that she was talking about Priyanka Chopra’s role in Don and a Bulgari endorsement.
Who is she talking about? PC? byu/sleeping_beauty inBollyBlindsNGossip
“Thank you, but no thank you. I can’t tell you my precise worth, but I do know when I’m being undervalued. Amidst the barrage of collaboration and appearance requests that materialise in my inbox each day, there are some that stand out for unpleasant reasons. Last minute invitations that the organiser forgot to edit (and which are addressed to another celebrity who must have declined) are mildly insulting. Impolite emails with minimal details and brusque “share commercials” are infuriating. And shady proposals to post stories or comments without the paid partnership tag are distasteful.”
Speaking of a certain multimillion dollar, luxury brand, she wrote, “Yet none of these compare to the impudence of multimillion dollar brands that expect my endorsement in exchange for “brand association” and a ludicrously low fee. Such luxury brands pay an eye watering penny to their ambassadors (one of whom beautifully reprised a role I originally played), and sell even their most basic item for multiple lakhs of rupees. In their outreach to me they do not fail to express their admiration, with generous terms such as “icon” and “fashion inspiration”. But when it comes to actually compensating me for my time, energy, reputation and reach… the well runs dry.”
Zeenat Aman will be seen in Bun Tikki, directed by Faraz Arif Ansari, and produced by Manish Malhotra’s recently launched Stage 5 Productions.
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