Superstar Salman Khan, who has always been a trendsetter in the fashion industry, announced his new collaboration with a luxury watch brand Jacob & Co on Sunday. Sharing a picture with the Founder and Chairman of the luxury watchmaker, Jacob Arabo, on Instagram, Bollywood’s ‘Bhaijaan’ wrote in the caption, “With my dear friend @jacobarabo shaking hands to announce my new partnership with @jacobandco Salman Khan – Jacob & Co timepiece coming soon.”
In the snapshot, Salman could be seen shaking hands with Jacob Arabo as they pose for the camera. Well, the picture not only indicated the beginning of a big collaboration but also featured a stunning piece of luxury on the actor’s wrist. It was the Jacob & Co. Bugatti Chiron Tourbillon in rose gold, worth Rs 4.01 crore. And no wonder it caught the attention of eagle-eyed internet users.
Soon after the Dabangg actor shared the post, the comment section was flooded with reactions from fans and celebs. Ranveer Singh quipped, “Haila. Jacob bhai ki to nikal padi.” Sangeeta Bijlani commented, “Perfect timing.” Celebrity hairstylist Aalim Hakim commented, “The collab of the decade for all the watch lovers. Looking forward to this one Wohoooooo.”
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Apart from being a successful actor, Salman is a businessperson too. He owns a brand Being Human, which was founded in 2012, which deals in clothing, jewelry, watches and gym equipment.
Recently, Salman gathered eyeballs at one of the functions of Anant Ambani and Radhika Merchant’s wedding festivities, as he walked in wearing a diamond-studded watch. The timepiece was reportedly a Patek Philippe rainbow watch studded with over 130 diamonds and cost a whopping Rs 23 crore.
On the work front, Salman was last seen in the action thriller film Tiger 3. Directed by Maneesh Sharma, the film also starred Katrina Kaif and Emraan Hashmi in the pivotal roles. He will be next seen in director AR Murugadoss-directorial Sikandar. Backed by Sajid Nadiadwala, the film also stars Rashmika Mandanna in lead role and will hit theatres on the occasion of Eid 2025. The shooting of Sikandar has already commenced. However, further deets about the project are yet to be revealed.
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