New Delhi: Advertising Standards Council of India, the regulatory body which maintains advertising standards keeping an eye on misleading and dubious advertising has asked Vijay Malaya to withdraw his McDowells ad.
ASCI also demanded a number of fast moving capital goods (FMCG) companies to withdraw ads that were misleading and were said to be making false claims.
Hindustan Lever's Clinic All Clear, which is now being endorsed by Bollywood couple Bipasha Basu and John Abraham, was also on the list of defaulters.
The company was found guilty of "false and misleading" campaigns in its hoardings and radio commercials. HLL had projected the shampoo as a solution to hair fall through its tag line baal girney ka sawaal hi nahi (no question of hair fall).
FMCG major Dabur, HLL, PSU BPCL, Korean car maker Hyundai, liquor Barron Vijay Malaya's McDowell and TVS motors are amongst the major companies which were found to violate ASCI's code during the first quarter of the current calendar year.
The council asked Dabur India to discontinue its Red Toothpaste commercial after the company was unable to substantiate claims made in a TV commercial, in which it said specific ingredients in the product could give the consumer strong teeth.
ASCI had taken action against 16 advertising campaigns by different companies, of which seven were asked to withdraw, while nine were asked to modify for violation of the codes.
ASCI ordered HLL to remove the hoardings and radio commercials that were misleading and dubious.
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