Now, social gifting also through Facebook

KOCHI: Badhai.in, India’s premier online gift voucher company, has launched Group Gifting a first of its kind in India. Group Gifting is a step forward in making gifting experience even more enjoyable. By using this unique feature, group of friends can pool their contribution online and gift jointly on social functions.The gift, Badhai voucher in this case, can be used at leading retail chains as well as e commerce sites thus giving the recipients complete freedom of using it for what they like. These can be delivered over phone or email or can also be handed over as print copy.Badhai.in has enabled social gifting also through Facebook integration making it possible to track special occasions of Facebook connections and gift individually or in a group with other Facebook friends.In recent years, India has seen a very rapid growth in digital space led by the highly dynamic youth segment. A large number of young users stay hooked to various social networking sites to keep in touch with their friends and families. Given this, Group Gifting can become an exciting phenomenon in India where the Gift market is estimated at over USD 4 billion.Ajay Pandey, CEO and Founder, Badhai.in said, “Gifting is seeing a shift towards preference for vouchers over the traditional option of cash. While store gift vouchers do not give enough choice, pooling cash is a hassle and may not be practical in most cases.Badhai.in solves the choice problem by giving recipients complete control over where to use the voucher. At the same time it makes it  convenient to pool money and gift jointly even when friends are in different geographical locations.”