The new Safari facelift was unveiled by Tata Motors in October 2023.
This premium Sport Utility Vehicle (SUV) is priced from Rs 16.19 lakh, the lowest possible price, to Rs 27.34 lakh, according to the company.
The Indian carmaker recently unveiled a brand-new television commercial (TVC) to increase sales of the Safari facelift even more. The latest TVC showcases each feature and design element available in every version of this new SUV.
The official Tata Motors Cars YouTube channel has released the latest television commercial featuring the revamped Tata Safari. The highest-end SUV model, the Accomplished, is where it all begins. The film shows off the new look of the Safari facelift, which comes with LED headlights, a new headlight housing, and new connected LED DRLs up front. The new integrated LED tail lights are also visible.
The video then showcases the new internal features of the accomplished variant of the Safari facelift. The car’s features include ventilated front and middle row seats, leather upholstery, a 10-speaker JBL music system, a 360-degree camera, ADAS features, a two-spoke steering wheel with an illuminated Tata logo, a 26.03 cm digital instrument gauge cluster, a smart e-shifter, and a host of other new features. The car also has a 31.24 cm Harman touchscreen infotainment system.
The second-top Adventure variant, which has a unique interior colour scheme, wooden inlays, and other features, is also seen in the video. According to the information provided, the Adventure model has a smaller touchscreen, a 45W charger, rain-sensing wipers, auto headlamps, a terrain response selector, and more features. Meanwhile, the Pure variant, which comes after the Adventure variant in the recently released Safari facelift, is also spotted in the video.
The Pure variant of the new Safari features a 10.25-inch touchscreen infotainment screen, keyless entry, steering-mounted controls, wireless Apple Carplay, electrically adjustable rear-view mirrors, a 10.25-inch digital instrument gauge cluster, Android Auto, a 6-speaker sound system, and a reversing camera.
The video shows the Tata Safari facelift’s base Smart variant, which features height-adjustable seat belts, Type A and Type-C charging ports in front, hill hold assist, grey fabric upholstery, a tilt and telescopic steering wheel, auto AC with vents in the second row, all disc brakes, ESP, ABS, EBD, and 6 airbags. Towards the end, the video shows every model suddenly emerging from behind a black curtain.
The 2023 Safari is available with the same engine as the model from the previous generation. It is powered by the same 2.0-liter turbocharged diesel engine, which produces 350 Nm of torque and about 170 PS of power. It also provides the choice of an automatic or manual gearbox.
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