Mercedes-Benz India today completed three years of its Pre-Owned car brand, ‘Mercedes-Benz Certified’. Launched in December 2014, ‘Mercedes-Benz Certified’ has the largest market share in the organized Pre-Owned car market. The brand has already sold over 12,000 Pre-owned cars registering a 60 percent growth in India since its inception.
The cars under ‘Mercedes-Benz Certified’ go through a stringent 139-point checklist. Mercedes-Benz has been in the Pre-Owned car business since 2010 as ‘Proven Exclusivity’ and the brand was renamed as ‘Mercedes-Benz Certified’ in 2014.
Commenting on the occasion, Roland Folger, Managing Director and CEO, Mercedes-Benz India, said, “We have witnessed strong demand for our ‘Mercedes-Benz Certified’ cars and customers have appreciated our entry into the organized Pre-Owned Car business. The market size of Pre-Owned cars has grown significantly and Tier II and III cities contribute significantly to this. ‘Mercedes-Benz Certified’ products offer a complete peace-of-mind and a hassle-free ownership experience to our customers. There is a strong demand for Mercedes-Benz products due to their superior build quality, tested reliability and impeccable craftsmanship leading to their high resale value. The Indian Pre-Owned car market has a huge growth potential and it is estimated to grow by 20 percent in 2018. We expect ‘Mercedes-Benz Certified’ business to grow significantly in the foreseeable future and contribute to the brand’s growth in India."
The cars enlisted under ‘Mercedes-Benz Certified’ are selected based on thorough quality checks conducted by trained Mercedes-Benz staff. The Mercedes-Benz products sold under the brand come with a manufacturer-backed warranty of one year or 20,000 kms.
‘Mercedes-Benz Certified’ also provides an opportunity for customers to upgrade from their non-Mercedes-Benz car for a Mercedes-Benz, from the brand’s range of sedans, SUVs and even AMGs.
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