American cruiser motorcycle maker Harley-Davidson and India’s Hero MotoCorp, the world’s largest maker of motorcycles and scooters in terms of unit volumes, has announced a partnership for the Indian market.
As per the distribution agreement, Hero MotoCorp will sell and service Harley-Davidson motorcycles and sell Parts and Accessories and General Merchandise riding gear and apparel through a network of brand-exclusive Harley-Davidson dealers and Hero’s existing dealership network in India.
As part of a Licensing agreement, Hero MotoCorp will develop and sell a range of premium motorcycles under the Harley-Davidson brand name.
These actions are aligned with Harley-Davidson’s business overhaul, The Rewire, and the company’s announcement in September to change its business model in India.
As per a statement issued, this arrangement is mutually beneficial for both companies and riders in India, as it brings together the iconic Harley-Davidson brand with the strong distribution network and customer service of Hero MotoCorp.
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